Logo Design Case Study

June 5, 2016 by James Brown

ASR Companies Logo Redesign

The logo design process is basically identical whether it is a new logo or a redesign. The only difference in the case of a redesign is that you have a baseline to know what wasn’t working.

"Outreach Media has been critical in the growth of our visual marketing capabilities over the past few years; especially when we were rebranding the company and creating a new logo and website. They have also assisted us with the development of marketing collateral, trade show exhibits and signs. Our experience has been excellent – I would not hesitate to recommend Outreach Media to anyone for their business marketing requirements."

Jeff Chevalier - Business Development at ASR Companies Denver, Colorado

Logo Redesigns

July 3, 2013 by James Brown

It is often difficult to imagine that your current logo could or should be improved. It isn’t until after a redesign that you realize what the original version was lacking. And even then, the details that make it better may not be apparent to the untrained eye.

The following examples show logos that I have redesigned for clients. Some only required minor tweaks to improve the “readability”, while many have received vast improvements in overall aesthetics and professional appearance. Explaining the improvements is extensive as you can see in the full post about ASR Companies logo redesign – so I’ll leave this post as a simple visual example of what can be accomplished by rethinking and redesigning logos. [Read more…] about Logo Redesigns

Case Study: Summit Assault logo and poster

October 10, 2012 by James Brown

Summit Assault was the first running race produced by founders Burke Eberly and Nick Bonner. They were referred to me because they seriously needed professional help with branding to compete with the hundreds of other events that occur each summer in Colorado. Below you can see the logo that they had created (Before) and the updated logo I designed (After). The logo was then applied to the poster and given to them in a variety of formats for use on the website and other marketing materials.

Happily the event was a huge success and they even had other resorts offering to host their events in the future!