It is often difficult to imagine that your current logo could or should be improved. It isn’t until after a redesign that you realize what the original version was lacking. And even then, the details that make it better may not be apparent to the untrained eye.

The following examples show logos that I have redesigned for clients. Some only required minor tweaks to improve the “readability”, while many have received vast improvements in overall aesthetics and professional appearance. Explaining the improvements is extensive as you can see in the full post about ASR Companies logo redesign – so I’ll leave this post as a simple visual example of what can be accomplished by rethinking and redesigning logos. [Read more…]