I have been working with Parisi Italian restaurant on some “top secret” stuff for the past few months getting prepped for exciting changes at their Denver location. Additionally, we’ve been running ads in 5280 Magazine to raise some interest for the changes coming in early 2013. The advertising copy is as vague as this post (Notice I didn’t even show you the actual ads) but the point is to create an air of mystery.
This got me to thinking about how the magazine industry has taken a huge hit in recent years with internet advertising and magazines being read on tablets. I felt the pressure even back in 2004 when I started The Kiteboarder magazine. The magazine still exists in print and has a strong web component. We outlasted “Kiteboarding” magazine which was the first magazine in its category but has since gone belly up. Recent reports also say that Newsweek is pulling the plug on their print version to go exclusive online. But a bright spot is that 5280 magazine is actually thriving and growing in the Denver market. It’s good to hear this news. Personally, I love working on magazine advertisements and I never get tired of seeing my work in print. There is a tangible satisfaction in flipping through the pages and seeing them produced with ink on paper.
What do you think? Do you prefer to read printed or digital magazines, and why?
