Client:
All Access Live
Background:
All Access Live was a Denver startup at the time that I was referred to them by a trusted mutual associate. All of the parts were being put into place for their concept of filming live shows (content creation) and then streaming to the internet (distribution). That way viewers from anywhere could watch live shows online while they were being filmed.
Challenge:
The missing link was selling advertising (sales) so they assembled a sales team and called me to help create marketing collateral like the media kit shown.
Solution:
I worked closely with the management and sales teams to create and fine tune the content. The media kit was intended to be output in both print and a pdf was available online or emailed.
The concept for the All Access Live logo was an access pass like you would give to members of the media to hang around their necks at a show. Their initial attempt at creating the graphics for the logo was amateurish so they asked me if I could give it a professional look. You can see the final result here.
To give the media kit the impression of a live event I used the same hole pattern that you’d find on the front of an amplifier.
