Client
Health Value Group
Background
Health Value Group provides detailed analysis and valuation advice to doctors or other healthcare groups that need to sell their practices. Founder Chris David is an established expert in this competitive niche.
Challenge
Get the attention of doctors with an impactful advertisement.
Solution
People are highly motivated by fear so it is an effective angle for advertisers. Fear of the unknown and of regulatory agencies like the Office of the Inspector General (OIG) is a legitimate fear for doctors. This advertisement offers to alleviate that fear with the expert help of the Health Value Group. The ad and the image of the doctor in the wrestler’s mask has been effective in gaining attention of doctors.
