The most important phase of logo design is the beginning where we will discuss in detail your business, industry, competitors, customers and goals for your new identity. With this feedback I spend time conducting additional online research looking at your what competitors in your industry are doing. I also gather inspiration from a variety of sources to arm myself with additional visual ideas. The next steps are where it all starts coming together – I create initial conceptual sketches, refine them until they are solid and render the best options in a vector format. Then I present them to you to get your feedback and we refine it until you have an awesome new logo to represent your business. [Read more…] about Logo Design Process